Wine tasting through play

About this tour

This two-hour session in Montpellier flips wine education on its head, using sensory play to lodge flavour profiles in your memory. Rather than memorising tasting notes, you'll link wine characteristics to personal sensations and emotions—the way a smell can suddenly transport you back to childhood. A local wine merchant guides you through five tastings whilst sharing their passion for regional and international bottles, plus their curated selection of food and goods.

Highlights

• Five wine tastings anchored to sensory memory
• Learn through intuitive play, not technical jargon
• Discover a passionate Montpellier merchant's world
• Access local and international products on-site
• Groups of 6–15 can book a private session at same price

What to expect

You'll spend two hours engaging your senses in an unconventional tasting environment. Rather than formal instruction, the experience uses playful exercises to connect wine flavours to your own memories and feelings—making what you taste stick without effort. The merchant will guide tastings of five wines, chatting about their background and region whilst encouraging you to notice aromas, textures, and how they trigger personal recall. Between tastings, you'll browse their selection of local products and other goods they've sourced.

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